[[Age 31, and also 20]]
Swedish Ordning & Reda was my first true paper love. The perfect primary-colored stacks of notebooks up the walls opened my eyes to a whole world of post-Mead loveliness.
Over the years, even after it got bought by Bodum, I remained true. I take detours in every time I’m in a city with a shop. During my study abroad, I backpacked through all of Italy with pounds of notebooks for the coming semester on my back. Every hard day at work I harbor secret fantasies about opening a franchise or finally giving them the gift of eCommerce.
Today I brought John to the shop in Paris and had to say goodbye to my love. Instead of endless desire and office practicality I saw cheapish looking gifty items and far too many scrapbooking materials. What is Ordning & Reda doing at Les Halles anyway? What happened to the love I left in the Marais?
